The niches are the foundation of a successful marketing strategy. You need to focus on the niches in a market and develop a strategy for each niche. You'll attract more targeted traffic that way, which will result in more sales.
As an affiliate marketer, your target should focus not just on market subset themselves but only the products you want to offer to the market. You need to target traffic that is searching for a particular sub market or niche..
You can't market a hybrid electric car to someone who wants a dump truck. If you use too broad of a marketing strategy and ignore the niche that people are searching for, your sales will plummet. The customer looking for a BMW is looking for status, and speed. The customer looking for a mini-van is looking for affordable family transportation. Each customer has a different perspective and is looking for something totally different from those in another niche.
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Article Source: http://EzineArticles.com/?expert=Greg_L._King
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